Hi and welcome back! As you start heading into a busy season, I have some tips on how to tie up the loose ends of your off season and get you ready to take on your projects! Whether you’re a beginner photographer or a seasoned pro, I want to help you utilize your time during your off season and help you get fired up about what’s coming next in your business. Don’t forget to like and subscribe for more. Let’s dive in!!!
What To Do during your Slow Season
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In March, we find ourselves at a cross roads. Typically, this is many photographers’ slow season and so there are typically two camps of people. There are those that are working on big projects and trying to wrap up loose ends and then there are those who are unsure of what to be filling their time with. They are asking themselves:
“How can I be efficiently be using my time?”
Today, we are chatting about how to fill that time.
- Create clear work flows from start to finish for each type of session.
- Create guides for anything and everything that you are getting questions about
- Shoot portfolio work. Consider building up certain types of portfolio work. If there are any ideal shoots that you are dying to photograph, make it happen. Refine your portfolio to match inquiries that you want.
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- Go through your website copy and refine. Focus on only looking through the lens of your ideal client – what is the marketing message? Make sure that every line is attracting that person/message. Spend some signifciant time editing and refining.
Social media is handshake, your website seals the deal
- Do a deep dive of portfolio – through the lens of the ideal client, does this attract them or do I just like it?
- Spend intentional time tracking tasks – do a work flow and find the average time it takes to finish the task – could be editing, mileage, etc. Deduce: are they worth your time? It helps you plan your time. Can someone else do this for me? Is my personal hourly rate worth this time?
Thanks for watching!